John Lewis Christmas Advert
FashionLifestyle

John Lewis Unveils Heartfelt 2024 Christmas Advert: A Journey Through Nostalgic Memory Lane

2 Mins read

The John Lewis Christmas Advert for 2024, titled The Gifitng Houe, has been released this year! Also this year the brand successfully continues the brand’s tradition of creating emotional holiday narratives. 

This year’s story centres around two sisters, Sally and Lauren. They both rush to find the perfect gift for Lauren and take a journey through time to try to work out what her siblings would love just before the John Lewia store closes. 

The two-minute advertisement, created by Saatchi, takes viewers on an emotional journey starting in the shop before taking the perfect gift for Sally. 

Generally, the advert is soundtracked by a cover, but this year a classic song is performed by the original singer. 

This year John Lewis launched an exciting competition among the fans. They urged the fans to cover the song and won the chance to get some amazing prizes. 

Last year, Andrea Bocelli performed the original song called Festa. Ellie Goulding, Lily Allen, Tom Odell, and Elbow have also performed in the highly anticipated advert. 

This year the song for the John Lewis Christmas advert is Sonnet by The Verve, a song that complements the themes of reflection and familial bonds.

The song was originally released in 1988 by the indie band, and a new version can be heard on Ashcoft’s album, Acoustic Hymns Vol. 1, released in 2021. 

Lyrically, the track is perfect for the John Lewis Christmas advert 2024, as it dives into memories with an old friend. The song opens: “My friend and me/ Looking through her red box of memories/ Faded, I’m sure/ But love seems to stick in her veins, you know/ Yes. There’s love if you want it. 

The production is cinematic, showcasing beautifully recreated teenage bedrooms and holiday scenes that evoke a classic family Christmas atmosphere. The ad aims to resonate with viewers by highlighting relatable experiences such as sibling squabbles and festive traditions. 

For the first time, John Lewis directly incorporates their own story into the narrative. Some critics feel it breaks the traditional subtlety of its branding. Additionally, the ad invites aspiring musicians to participate in a talent search to record their version of Sonnet, promoting engagement with audiences. 

The Gifting Hour continues John Lewis’s tradition of creating memorable Christmas narratives that resonate with the audience during the festive season. 

Overall, the 2024 John Lewis Christmas ad aims to capture the essence of family connections and the joy during Christmas. It positions itself as a significant part of holiday celebrations in the UK. 

Related posts
Well beingLifestyle

Skincare Solutions: 9 Best Dermatologists in London

4 Mins read
Glowing and healthy skin can not only boost your confidence but it is a crucial indicator of your overall good health. It…
Fashion

Dress to Impress: 7 Luxury Wedding Guest Outfits for 2025

3 Mins read
Weddings – A most enjoyable and perfect occasion for fashion lovers. Grab the opportunity as it allows you to try out some…
NewsFashion

Leonardo Dicaprio' celebrates his 50 th Birthday with Brad Pitt, Robert De Niro, and more

1 Mins read
Renowned actor Leonardo Dicaprio celebrates his 50th birthday with a star-studded party, according to Page Six. Leonardo Dicaprio celebrates his birthday on…
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Decline
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Who we are

Suggested text: Our website address is: http://londonluxurymag.co.uk.

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.
Save settings
Cookies settings