Toy Shops in London

The 10 Best Toy Shops in London

7 Mins read

In the world of children’s toy shops are the heart of imagination and entertainment in which both kids to adults can find themself something good. Toy shops, with their vibrant displays and shelves adorned with a kaleidoscope of colors, provide the excitement that resonates with customers of all ages.

Toy shops not only provide excitement they also do a lot of community engagement stuff which can be fun to participate in.

Their dedication to quality not only ensures the longevity of the toys but also develops a sense of trust creates a sense of community and transforms toy shops into hubs of social interaction, reinforcing their role as more than mere retail spaces. 

Here Are The 10 Best Toy Shops In London

In this article, we bring you the hub of excitement and imagination the toy shops in London. The toy stores which are going to be on the list are no ordinary ones they are the UK’s best toy shops in London.

We encourage you to visit them as those stores are not limited to small kids adults are also allowed and they can find themselves something new and special there as they have many features and unique toys. 

1. Name of the Toy Shop: LEGO Store

As you approach the LEGO toy store in London you will find yourself in vivid colors and iconic LEGO brick facades and minifigures.

The store is just not a toy shop in London, it is a hub for the LEGO community to meet and build something creative. We encourage you and your kid to get something interesting and build something creative.  

Location: 3 Swiss Ct, London W1D 6AP, Nearest to Leicester Square.

Key Features And Popular Products

  • They have various Lego models which can be large for example their store Lego Big Ben model.
  • They have brick wall alb in which they allow the customer to choose individual Lego bricks to create their own unique creations.
  • They have a play area in their store which allows the customer to visit and play with their favorite Lego bricks.

Popular Product

  • Star Wars
  • Harry Potter
  • Marvel
  • Ninjago
  • City
  • Friends

2. Name of the Toy Shop: QT Toys + Games 

The QT Toys + Games toy store nestled in the heart of London is a hidden gem for many as they have a diverse range of toys and games which can make one visit them often.

The store’s layout is very explorative and is arranged carefully. They prioritize innovative and sustainable toys that can be of high quality so that the customer can use them in the long run.

Location: 90 Northcote Road, London, SW11 6QN, Nearest to Clapham Junction. 

Key Features And Popular Products

  • Their diverse products make them able to attract different age groups.
  • They Always try out new things and have all kinds of products that your kid might desire
  • They provide discounts on occasions and special sales on toys and games.

Popular Product

  • DVD Games
  • Puzzles
  • Papo and Schleich
  • Wooden Railways 
  • Wooden toys
  • Accessories and dress 
  • Book
  • Arts and Craft

3. Name Of the Toy Shop: Just Williams Toys

This toy store is considered a local treasure as their shop welcomes you into its timeless environment and stands as a destination for creating memories.

Their store occasionally starts events like storytelling or community gatherings in which you can find many great toys and books. Just Williams Toy Shop in London is a dedicated store that prioritizes you as their customer the most.  

Location: 106 Grove Vale, London, SE22 8DR,  Nearest to East Dulwich. 

Key Features And Popular Products


  • They have a wide variety of toys and games in their deposition and those can be played by any age group. 
  • They are more into education so their products contribute towards learning and development of the customers.
  • The store has an interaction display and separate play areas in which customers can enjoy and try out new toys and games before purchasing them. 

Popular Product

  • LEGO
  • Board games
  • Jigsaws
  • Dolls and Stuffed animals
  • creative toys 
  • Outdoor games

4. Name Of the Toy Shop: Soup Dragon

Soup Dragon is the independent best toy shop in London, they are very welcoming and have a wide variety of products which are liked by all ages. They try their best to create a sense of connection and transform the act of shopping into a friendly and communal experience for you.  

Location: 27 Topsfield Parade, Tottenham Lane, London N8 8PT, Nearest to Hornsey.

Key Features And Popular Products


  • Their products and shop prioritize small-age customers.
  • They also have products for newborns or toddlers.
  • Their store is very vibrant and filled with different products to navigate easily.

Popular Products

  • Stuff Animals
  • Animal style dresses
  • Dolls and doll houses
  • Board games

5. Name of the Toy Shop: Hamleys

This toy store is big and each floor floods with toys which are selected carefully for you. They are traditional to innovative toys and they are open to customers for demonstration. They want you and your loved ones who like toys to enjoy themselves to the fullest in their store with the features and everything they have stored in their shop.  

Location: 196 Regent Street, London, W1B 5BT, Nearest to Oxford Circus.

Key Features And Popular Products


  • They have a seven-floor store in which each floor is themed. 
    They also have an interaction display and a separate play area in which customers can enjoy their time.
    They also engrave the toys with the customer’s requirements and make them more special for you.

Popular Product

  • Plush Friends
  • LEGO Galore
  • Action Figures and dolls
  • Educational toys
  • Classic games and puzzles

6. Name of the Toy Shop: Disney Store

The store many want to go to is the Disney store which transports you to the world of Disney in which you can find your favorite characters and adventure created on each floor as a theme. The stores have all the Disney merchandise and different toys and games you want to have.

In the heart of London, the Disney store is one of the best shops to visit for getting yourself Disney-related toys and games. 

Location: 350-352 Oxford Street, London W1C 1JH, Nearest to Oxford Circus.

Key Features And Popular Products


  • Their store also has different themed areas inspired by the land of Disney. 
  • Their store offers character meet and greets to customers in which the customer can get a chance to see their favourite character or superhero in costumes. 
  • The store also has a separate play zone in which customers can become one with their love character. 

Popular Product

  • Plush toys
  • Dress-up costumes
  • Dolls and Action figures
  • Games and puzzles
  • Home decor and accessories 

7. Name of the Toy Shop: FAO Schwarz, Selfridges London

This toy store in London is in the renowned Selfridges departmental store. You as a customer will love their distinctive aesthetic which characterized the brand and their iconic and unique black and white checkered floor reminiscent of the flagship store in New York. Also, their merchandise is great and selected reflecting the brand’s dedication to offering high-quality. 

Location: 400 Oxford Street, London W1 1AB, Bond Street

Key Features And Popular Products


  • They have various toys from small to large. For example, a human-sized teddy for you so that you can cuddle with him. 
  • Their store has interaction displays and themed corners to increase customer excitement.
  • Their store often has shows in which you can find a magician performing or a character making you smile. 

Popular Product

  • Selfridges exclusive toys
  • Classic wooden toys
  • creative kits and games
  • Plush friends
  • Remote controlled vehicles

8. Name of the Toy Shop: Ottie and the Bea

In this list, each shop wants to provide their customer with the pleasure of toys and games and the Ottie and the Beas are also trying their best as they have unique and inspiring toys which are hand-picked and then displayed in the store. Their store has been designed to inspire storytelling with cosy corners for reading aloud.  

Location: 12 Old Dover RD, Blackheath London, SE3 7BT, nearest to Westcombe Park.

Key Features And Popular Products

  • They are not just selling toys they try their best to hand-pick each and every toy which gets to you. 
  • Their store is designed in a manner to promote storytelling with cosy corners in which one can read.
  • They have dedicated crafting areas in which customers can be creative and showcase their art.

Popular Product

  • Open-ended toys
  • Beautiful books
  • Arts and crafts
  • Natural toys
  • Gift ideas 

9. Name of the Toy Shop: Harrods Toy Kingdom 

Harrods Toy Kingdom takes you to a world where you can get yourself your plush fairies and dinosaurs roar in a life-size playground where you can test out your new toy. They are beyond normal toy stores as they have diverse product offerings which can create a sense of excitement in your life.  

Location: 87-135 Brompton Road Knightsbridge London SW1X 7XL, Nearest to Knightsbridge.

Key Features And Popular Products

  • They have themed areas on each floor which can send you to a different universe from the magical fairy glen with its twinkling lights.
  • They make sure that finding the product is easier for customers so they have interaction displays in which yu can see the magic of robots.
  • They have separate play areas and also provide customers with custom engraving on their toys. 

Popular Products

  • Luxury Brands
  • Plush Friends
  • LEGO galore
  • Action Figures and Dolls
  • Educational toys

10. Name of the Toy Shop: Cachao Toys

They are not average toy stores they have vibrant havens for families seeking high-quality beautiful toys which can make you want to purchase at sight. They have created a feast for your senses in which they have hand-picked the toys to fuel creativity.  

Location: 452 Muswell Hill Broadway, Muswell Hill, London N10 1BS, Nearest to Alexandra Palace.

Key Features And Popular Products


  • Their shop is very vibrant and beautiful due to the way they have decorated and showcased the products plus the colours. 
  • They aim for quality above anything and sustainability of the products which they offer to customers.
  • They have interactions display and staff who are always right behind you for any assistance.

Popular Product

  • Beautiful wooden toys
  • Soft and cuddly plus friends
  • Creative kits and art supplies
  • Board games and puzzles
  • Party supplies and balloons


London’s toy shops are iconic and filled with many exciting and imaginative toys and themes. The stores in the list all want to give their customer get enjoyable life with the help of toys and games.

This article’s journey was to provide you with the best toy stores in London, UK so that you can also visit and get yourself the best quality and enjoyable toys that are not limited to age.

Also, the stores have a big community for which they time to time create and throw events in which fictional characters come to life and who knows you get to see your favourite character. 

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About author
I'm Abhijit Gorai, a writer specializing in UK-based male fashion, business, finance, tech, home decor, cars, property, and travel. With a keen eye for contemporary living, I offer insights that resonate with diverse audiences. As a tastemaker in men's fashion, I navigate the intricacies of business and tech, while also inspiring readers to enhance their lifestyle across various facets such as home decor, automotive passions, property decisions, and memorable travel experiences.
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